by Stephen C. Lunden, Harry Paul, and John Christensen
A self-help book for ailing companies that I read for work. Told as a rather
sappy parable in an irritatingly simplistic manner, its message is
composed of four parts. One, Choose Your Attitude: even if your career
choices are sometimes limited, one can decide to act “world famous”
rather than complain. Two, Make Their Day: do something to catch
customers’ (or co-workers’) attention and give them something to
remember. Three, Be Present: pay attention and act like it. Four,
Play: have some fun at work. All of which boils down to: stop
complaining and actually do your job. As usual with books intended for
managerial types, there’s a few grains of inspiration here wrapped up in
an insult to someone with intelligence.
